MIDHA: Rice to Meet You

Traditionally in Korea, women sourced all their makeup ingredients from nature, with rice being a widely used staple. Drawing inspiration from Korean ancestors, MIDHA has developed an innovative method to harness the benefits of rice for skincare solutions.

Established in 2017, MIDHA Cosmetic was born from the desire to capture the rich nutrition found in a single grain of rice. MIDHA holds patents for manufacturing and cosmetic compositions that enhance the absorption of rice bran extract into the skin. Utilizing this technology, MIDHA creates facial and body cosmetic products with rice as the main ingredient.